Most Women Give Up on Exercise and “Eating Better” Because They Lack Support

I’m sure there has been at least one time in your life when you decided to improve your eating habits and start exercising.

Then your colleagues offered you biscuits at work.

At a family lunch, you felt like you “had” to eat dessert.

And when you suggest going for a walk, the other person would rather sit in a café and have coffee.

And that’s one of the most common reasons women give up on exercise and healthier eating—not because it’s difficult, but because they constantly encounter obstacles.

And often, a lack of understanding.

Before working with me, my clients were anything but lazy.

They weren’t lacking motivation.

They weren’t lacking determination.

What they were lacking was support.

In fact, many of them felt constant pressure from the people around them and often gave in, even when they didn’t really want to.

They skipped workouts.

They ate the extra slice of cake.

They didn’t get their daily steps in.

All for the sake of keeping the peace, avoiding hurt feelings, or simply because they needed support rather than resistance.

Social pressure can sometimes be worse than high school peer pressure!

Yesterday, I went to a workout with a long-term client who has since become a close friend.

After that, I had a consultation with another client—we walked around the lake together.

And once again, the same thing became clear.

For most women, the challenge isn’t doing a workout.

Nor is it preparing healthy meals.

The real challenge is maintaining those habits over the long term.

Because when you start changing your habits, it’s not just your food choices or your schedule that changes.

Your relationship with the people around you changes too.

Because when you decide to:

  • Bring your own lunch to work
  • Go to the gym instead of meeting for coffee
  • Go for a walk instead of watching TV

…you often won’t find many people willing to join you.

Instead, you’ll hear comments like:

“You can have a drink—it won’t hurt you.”

“You can skip one workout.”

“Go on, have another slice of cake.”

And you can.

But you don’t want to.

Over the years, I’ve worked with more than 2,000 women, and I completely understand how difficult it can be not to give in. As women, we’re often taught to fit in and seek approval from others.

Because the moment you start doing something differently from the majority, you’re labelled as attention-seeking, accused of showing off, laughed at, or talked about behind your back.

Or simply, the people closest to you no longer want to take part in the activities you’d like to dedicate more time to.

Many women over 40 feel somewhat lonely.

A large number of my clients tell me that their friends don’t want to exercise.

They don’t want to go for walks.

And when they want to treat themselves and go out for lunch, the choice is often pizza, barbecue, and cake.

People who prefer staying in their comfort zone are rarely going to invite you to a workout or a walk.

But they’ll happily invite you for coffee.

Because it’s easy and requires no effort.

That’s why I often think about how difficult it is for women who:

  • don’t have support at home
  • don’t have friends who share similar values
  • don’t have someone who truly understands them

I often tell the story of one of my clients who recently moved to Germany for work.

At the beginning of the programme, she explained very clearly that she didn’t want to bring her own lunch to work because she already felt like an outsider in a foreign country—and she was afraid it would make her feel even more isolated.

These aren’t excuses.

They’re real-life situations that can make motivation and determination even harder to maintain.

In today’s world, where we have less and less time for ourselves and often receive less support from those around us, the need for professional guidance is greater than ever.

For community.

For women who are in a similar situation to yours.

Who share the same goals.

And who face the same challenges.

Support is not a luxury.

Guidance is not a weakness.

Community is not a bonus.

These are often the key differences between giving up and staying consistent.

Between constantly starting over and creating real, lasting change.

An online programme, when designed properly and adapted to your life, is not just another diet on paper.

It’s not a generic workout plan that may not fit your schedule.

It’s not something that requires you to spend hours in a gym you don’t enjoy or don’t have time for.

You don’t have to.

And you don’t have to do it alone.

Because when you find the right programme, you gain a process where someone sees the bigger picture—your lifestyle, schedule, responsibilities and possibilities.

Someone who adapts the plan to you.

And who supports you when motivation fades—because at some point, it always does.

Yesterday, I received one of the nicest compliments from a woman who regularly follows my content.

She told me that my programme feels like it’s designed for “real people”—that it delivers results without unnecessary restrictions and through a simple, practical approach.

And that’s exactly what Real Life Forma is:

  • A programme you don’t have to wait for the “perfect time” to start—because that time rarely comes
  • A programme that is simple and realistic to follow
  • A programme where you can still achieve excellent results even if life doesn’t always go according to plan

My goal has never been to force women into exercising or convince them they should eat better.

But for those who want to make a change and simply don’t know where to start, I can be there so they don’t have to do it all alone.

And so they don’t give up.